Search Content


Content Categories




Best Practices in Campaign Management


Now that we’ve covered the basics of how campaign management works in Salesforce how do you get the most bang for your buck? Here are some suggestions to get you...
Read more about Best Practices in Campaign Management...

Google goes to the Amazon


Last month, a group of Googlers traveled to Brazil, to conduct our first-ever project in the Amazon. Organized by our Google Earth Outreach team, we went at the special invitation of Amazon Chief Almir Naramayoga Surui, who'd invited us down to...
Read more about Google goes to the Amazon...

The Accounting Profession and SaaS


Interesting article in the Saturday Wall Street Journal called Let's Talk About Palin's Family Challenges by Katty Kay of the BBC and Claire Shipman of ABC News. The catalyst for the story is the media frenzy over Sarah Palin's work-life...
Read more about The Accounting Profession and SaaS ...

CRM and social networking...


I was quoted in Computing the other week making somewhat unsupportive remarks about the CRM vendor’s attempts to harness social networking. In essence my feelings are that companies need to understand the impact of social networking rather than...
Read more about CRM and social networking......

Cloud Computing - It Ain't Over Til It's Over


The increasing volume level says more about the medium of the argument and the participants, than the it does about the topic's essence. Really, it's just insider talk among "thought leaders" and tech companies, which likely leaves Main St. CIOs...
Read more about Cloud Computing - It Ain't Over Til It's Over...

Sales & Marketing People - tell us about your CRM!


I’m writing to ask you about the CRM tools that you use, so that we can make an informed decision and share some knowledge with the community. As I’m also doing some due diligence for Adaptive Path, I can also share some of what...
Read more about Sales & Marketing People - tell us about your CRM!...